Western Ukion

Mike Bagwell of Chico, California turns the old Harold Teen mantra of "music self-played is happiness self made" into "is happiness well paid."

"First, I got a business card. Next—nothing. That’s all I needed—$56 on the credit card. I started handing the thing out all over town: “Chico Uke-O-Gram, bike-messenger service, 864-1604, Send your friend a song.” Very simple, and a picture of a uke on it. The reactions were mostly the same: There’s a 3.5-second delay as the brain struggles to compute Uke-O-Gram, then the “oh yeah” look of comprehension, then a comment, like “Cool!” or “I love it!”"

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